I help visionary founders and luxury brands clarify their positioning, elevate their digital presence, and execute high-impact launches — without losing alignment, integrity, or soul.
For nearly 10 years, I’ve built, scaled, and evolved The Urban Botanist — launching physical products, curating high-end and transformational events, managing R&D, packaging and shipping, ads, and sales — all while growing a brand that feels intentional, trusted, and distinct.
Today, I work with founders and brands who don’t want to build something generic.
WHAT I DO
I’ve learned from doing, and now I’m sharing.
Learn how to…
Position yourself as a clear expert in your field
Refine brand messaging, voice, and visual identity
Get found by the right audience online
Execute aligned launches of products, services, and experiences
WHO I HELP
You’ve built something meaningful.
But now you’re:
Scaling into a bigger stage
Preparing for a major launch
Refining your authority
Or repositioning your brand entirely
You don’t need another marketing tactic. You need strategy. Structure. Direction.
You need someone who sees the big picture — and knows how to execute it.
I’ve spent a decade building The Urban Botanist from the ground up — launching products, curating luxury events, managing R&D, logistics, sales, marketing, content creation, and scaling digital growth.
And now I’m sharing everything I’ve learned.
So you can take the next step with confidence.
